Pricing Strategy

Pricing strategy does not always mean employing low price (low rating) tactics to gain industry dominance, but that is the obvious route. Some companies maintain high prices (high rating) as a tactic, playing on our psychological tendencies to equate high quality with high prices. Other companies use low-price tactics presenting rebates, special sales and deep discounting. Other tactics that lower the price of purchase include inexpensive financing and delayed payment due dates from 30 days to as long as one year.