Repeating middlegame

Finding similarities to positions you have seen before and then to recall what worked (or what didn’t work) in that situation is another important skill. But even in this process of linkage there is still potential for great creativity, if you are able to relate known patterns to new positions to find the unique solution; the best move. For example from the business world : A company enters the middle game as soon as a product is launched into the market. Preparation is over and now it’s time to manoeuvre with advertising and price points. How is this product similar to previous ones? How is it different? What has worked before and how can this campaign improve on past efforts?