A New Business Way

When you work with owners of a small business that wants to grow, they probably often tell you, “We want to grow our business, but we just don’t see how we can be working any harder than we are already.”  You get it. However, more often than not, simply working harder and doing more of the same things that you do every day, is not going to result in the growth you desire. As small business owners ourselves, we understand the hard work that goes into making a business thrive. Instead, try looking at your business in a new way. You can ask yourself or your clients “what is your unique value to others?” This is more than just defining what makes your business unique.  Your business can be incredibly unique but that uniqueness may have little value to the customer. The real question is, “what makes your business unique and how does that unique quality create value, or provide a benefit for others?” This can do more for growing your business than any other strategy you know.